Wednesday, January 16, 2008

Value-pricing Strategy: "We're not The Cheapest but..."

In this highly competitive online market, it may be difficult to persuade customers to buy from you saying when you offer similar products, your opposition, and has a higher price tag. And trying to beat competitors prices is only cut-throat business, the risk is very high and not recommended. It attracted bargain hunters ready to defect competitors, and for the better deal.using value pricing strategy is a better proposition because it attractive customer loyalty. Why customers to buy designer label clothes and luxury cars? Why these projects more expensive, they do not cost more to make? The answer lies in perceived value. Intrinsic value is not an attribute of products, but its command higher price.customers not buying the characteristics and interests, to enable them to buy value.value subjective. Value is a benefit, but a benefit is not necessarily all valuable customers. For example, a supplier to provide free installation and free software upgrades for him. Customers - that the "free installation" as "value" ', because he has no technical knowledge, and that would save his time and energy. Customer B rates can freely install the "Nice", but drawcard or "value" is free updates, which will save him money in the long run. Customers do not transfer value, while benefits.behind value pricing strategy, there are several important concepts: customer value and consciously and not price conscious, for example: Some customers will no longer have to pay additional costs prompt delivery. Customers designate a personal value to the product or service, for example: a teenager is willing to pay premium prices for the concert, from his idols. The sale price is based on the perceived value of customers, rather than the seller's cost, such as: e-books is a lower cost to produce than paperback, but readers will pay more because of its value on the format and instant delivery. When customers evaluate competing products, they usually compare value. To achieve preserve and increase the value of your product, you can Add interest or reduce the perceived risk factors, rather than resorting to reduce your prices. Join benefits
Value-added efficiency is not a substitute for comprehensive product information, but complementary strategies to switch website visitors into customers, and to your competitiveness. Try these value pricing strategy: special packaging such as recyclable containers, packaging and gift card package deal (for the sake of convenience), for example: beam, "all-inclusive" Value Pack discharge options such as "white gloves" delivery services, instantly download Payment Options For example: On of the annual plan and free training materials, such as: on-line manual, video, audio and personalized services, such as: "I supervise the accounts of each" free product updates or refreshers (curriculum) to provide certification bonuses such as: licenses, training certificate reduce perceived risk
For new customers, there is always risk factors, in the procurement, from a new supplier, especially through Internet transactions. These are examples of the value pricing strategy to enhance confidence and credibility: the website of professional design free test samples or extended warranty freedom of choice after-sales services, your qualifications and the length of time in business, as an important guarantee customer satisfaction "100% satisfaction guarantee" user-friendly privacy, security and refund policy hearings, endorsements, reviews of access options such as free telephone number, chatting life, naturally, everyone is like value for money, but not necessarily the cheapest option. What is the value of customer perception of your products and how much they are willing to pay? Value is the price! The next time you consider lowering your prices, that values.
"We are not the cheapest, but ... We provide value." � 2005 henriette martel - Lawson

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